Connect your brand with South Africans who love food, cooking and discovering something delicious.
Brood.co.za is a South African food and recipe platform sharing recipes, cooking inspiration, kitchen ideas and food content with readers looking for their next meal, recipe or culinary discovery.
We welcome opportunities to work with food brands, kitchen and appliance brands, retailers, restaurants, hospitality businesses and other relevant lifestyle brands that are a natural fit for our readers.
Whether you’re launching a new product, introducing your brand to South African consumers or looking for ongoing online exposure, we’d love to hear from you.
Advertising Opportunities on Brood.co.za
We offer a range of advertising and partnership opportunities depending on your brand, campaign and objectives.
Sponsored Recipes
Show your product where it makes sense – in the kitchen.
We can create sponsored recipe content featuring your product or ingredient as part of a useful and engaging recipe for Brood readers.
This can be an excellent option for food manufacturers, ingredient brands, supermarkets, kitchen products and other businesses looking for more engaging exposure than a traditional advertisement.
Sponsored Articles
Tell your brand’s story through dedicated content published on Brood.co.za.
Sponsored articles can introduce a product, service, restaurant, food experience or campaign while still providing useful and interesting content to our readers.
Product Features
Launching something new?
Brood can feature relevant products such as cookware, kitchen appliances, food products, ingredients and other products that may be useful or interesting to our audience.
Product features can be used to introduce a new product, highlight its benefits or show readers how it can be used in the kitchen.
Banner Advertising
Advertising placements may be available across selected areas of Brood.co.za, including recipe, article and category pages.
Banner campaigns can be used for brand awareness, new product launches, promotions and other relevant campaigns.
Restaurant & Food Business Features
Brood isn’t only about cooking at home.
We are also open to working with restaurants, bakeries, cafés, food producers, food markets, hospitality businesses and other businesses involved in South Africa’s food industry.
Whether you’re opening a new restaurant, launching a menu, introducing a new product or simply want more people to discover your business, let’s talk.
Competitions & Giveaways
Have a product or experience you’d like Brood readers to discover?
We can explore sponsored competitions and giveaways designed to introduce your brand or product to our audience in an engaging way.
Brand Partnerships
For brands looking for more than a once-off placement, we’re happy to discuss longer-term partnerships.
A partnership could combine sponsored recipes, articles, product features, competitions and advertising into a broader campaign tailored to your objectives.
Who Can Advertise on Brood?
We’re particularly interested in working with businesses and brands connected to food, cooking, hospitality, the kitchen and everyday South African living.
- Food and beverage brands
- Ingredients and food products
- Supermarkets and retailers
- Kitchen appliances
- Cookware and kitchenware
- Restaurants and cafés
- Bakeries
- Hospitality and accommodation
- Food markets and events
- South African food producers
- Farms and local producers
- Food delivery businesses
- Kitchen and home brands
- Relevant lifestyle products and services
Why Advertise With Brood?
People visiting a recipe website aren’t simply scrolling past content. They’re actively deciding what to cook, what ingredients to buy, what products to use and what they might try next.
That creates an opportunity for relevant brands to become part of the reader’s experience in a natural and useful way.
Rather than simply placing your brand next to content, sponsored recipes and features can show readers how your product fits into everyday cooking and life.
Our goal is to continue building Brood.co.za into a useful destination for South African recipes, Afrikaans recipes, family meals, braai inspiration, baking, quick and easy meals, cooking tips and food discoveries.
Reach a South African Food Audience
Brood.co.za gives brands an opportunity to connect with people who are actively interested in recipes, cooking and food.
We welcome both established brands and smaller South African businesses looking for relevant online exposure.
If you have an interesting product, restaurant, food business or campaign that you believe would appeal to Brood readers, we’d like to hear about it.
Advertising Tailored to Your Brand
There isn’t a one-size-fits-all approach to advertising.
A new food product may benefit from a sponsored recipe, while a restaurant may be better suited to a dedicated feature. A kitchen appliance brand might benefit from a combination of product content and ongoing advertising.
Tell us what you’re trying to achieve and we can discuss an advertising opportunity that makes sense for both your brand and Brood’s readers.
Let’s Work Together
Every brand and campaign is different, so our advertising and partnership opportunities can be tailored to suit your objectives.
Tell us a little about your business, what you’d like to promote and what you’re hoping to achieve.
Whether you’re interested in sponsored recipes, sponsored articles, product features, banner advertising, competitions or a longer-term brand partnership, we’d love to discuss the possibilities with you.
Advertise With Brood.co.za
Interested in advertising or partnering with Brood.co.za?
Send your advertising or partnership enquiry to:
info@wptech.co.za
Please include some information about your brand, product or campaign and the type of advertising you’re interested in. We’ll get back to you to discuss suitable options.
Advertising & Editorial Transparency
We value the trust of our readers. Sponsored content, paid partnerships and advertising will be clearly identified where appropriate.
We reserve the right to accept only advertising and partnerships that we believe are relevant to Brood.co.za and our audience.